BRIAN BAKER

Toronto, ON

LinkedIn: https://ca.linkedin.com/in/brirbaker | Portfolio: http://www.brianrbaker.com

COMMUNICATIONS/JOURNALISM PROFESSIONAL

It is my passion to share other people’s stories in a creative and educational manner. It doesn’t matter the medium, as I wield a pen, dance on the laptop keys and capture images framed in my camera lens.

Those who read my words or see my photos, in print or online, must have their informative mind sated and their creativity tantalized. My work has earned me an Ontario Community Newspapers Association Columnist of the Year award in 2011.

I’m also about how information is presented. A great layout is just as important as the words or images shared therein.

I encourage you to connect with me on LinkedIn if you’d like to talk creative writing, sports, entertainment and any of my many interests.

Specialties:
Sports Reporting, Entertainment Reporting, Interviewing, Social Media Strategy, SEO, Content Management Applications, Editing, WordPress, Interviewing High Profile Figures, Editorial Photography, Event Planning, Blogging, Newspaper Production, Community Management and Online Publishing.

Key Skills

  • Writing & Copy Editing
  • Adobe Photoshop & MS Office
  • SEO & Website Analytics
  • Content Management Systems
  • Photography
  • Researching & Interviewing
  • Department Management
  • Event Planning
  • HTML
  • Community Management
  • Social Media & Blogging
  • Production & Publishing

Work Experience

Town Crier (Toronto, ON)

Community Manager (2015 — Present)
Arts Reporter and Columnist
(2014 — Present)
Sports, Arts and Life Editor (2013 — 2014)

  • Research, interview and photograph subjects with great sports and entertainment stories
  • Manage three community Facebook pages and four Twitter accounts
  • Created the column, Blast Radius, researching and reporting the relevance of midtown Toronto in pop culture
  • Interview an array of people: actors, directors, musicians, politicians and sports figures
  • ACCOMPLISHMENT: Launched the Town Crier‘s three Facebook pages and three community-based Twitter accounts;

Brian Baker Media (Toronto, ON)

Owner (2009 — Present)

  • Freelance journalism, photography and copywriting (Town Crier and Urban Male Magazine)
  • Produce and manage online portfolio, brianrbaker.com, through WordPress
  • Utilize social media, Twitter, Facebook and Google+, to ensure brand visibility
  • Monitor Google Analytics to gauge what and how people are drawn to personal website
  • ACCOMPLISHMENT: Guest lecturer at the Black Museum: Paranormal Investigators and their role in horror films

Sun Media (Toronto, ON)

National Online (Sports) Editor (2012 — 2013)

  • Created and edited interactive visual and news content for all Sun Media websites
  • Managed workflow for Slam! Sports and various Sun sites through content management systems
  • Contributed breaking news, sports flashes and briefs for both print and online
  • Maintained social media strategy leveraging Twitter, Facebook, Storify, ScribbleLive and Google Analytics
  • ACCOMPLISHMENT: Drove thousands of visitors to Sun sites with two interactive votes: “The Ultimate Horror Villain Scrapfest” and “The Ultimate Fighting Game Battle Royale”

Town Crier (Toronto, ON)

Sports Editor (2009 — 2012)
News Editor/Reporter (2007 — 2009)

  • Interviewed various figures in midtown Toronto for news, arts, sports and life features
  • Managed the sports team, assigned stories for a small corps of sportswriters
  • Delivered two regular columns, “The Game Fixer” and “On the Beat” to the content of the paper
  • Copy edited, proof read, and wrote headlines and cutlines through InDesign
  • ACCOMPLISHMENTS: Helped launch mytowncrier.ca website, supervised and coordinated three events of 100 guests and won the Ontario Community Newspapers Associations’ Columnist of the Year for 2011

Reed Construction Data (Markham, ON)

Staff Writer, Daily Commercial News (2006 — 2007)

  • Covered breaking news in the industrial, commercial and institutional sectors of construction
  • Photographed and edited candid photos to accompany articles
  • ACCOMPLISHMENT: Travelled across Southern Ontario to meet with trades and unions, developing a strong relationship

Torstar Digital (Toronto, ON)

Associate Editor, Toronto.com (2005 — 2006)

  • Wrote features profiling tourist destinations in Toronto for online publication
  • Aggregated information for events calendar
  • ACCOMPLISMENT: Helped launch Toronto.com’s new website and CMS in 2006 by beta-testing functionality

Education

  • Public Relations, Certificate Ryerson University Present (Part-time)
  • Archaeology | English | Geography, Hon. BA University of Toronto  2003

Professional Development

  • Successfully completed First Aid and CPR training through the Canadian Red Cross

Community Involvement

  • International Association of Business Communicators — Member (2014 — Present)
  • Canadian Association of Journalists — Member | Community Manager (2014 — Present)
  • Black Museum — Photographer (2013 — Present)
  • New College Mentorship Program — Mentor (2011 — Present)