BRIAN BAKER

Toronto, ON

LinkedIn: https://ca.linkedin.com/in/brirbaker | Portfolio: http://www.brianrbaker.com

COMMUNICATIONS/JOURNALISM PROFESSIONAL

Veteran journalist, and recent graduate of Ryerson’s Chang School Public Relations certificate program, looking to transition from the newsroom to the communications desk. I have an extensive network of journalists I can turn to when needed. That makes me ideal for media relations. I have a solid understanding of social media platforms, SEO analytics and the return on investment. I have past department management experience and a keen awareness of deadlines. There’s also event planning experience and solid storytelling.

Specialties:
Sports Reporting, Entertainment Reporting, Interviewing, Social Media Strategy, SEO, Content Management Applications, Editing, WordPress, Interviewing High Profile Figures, Editorial Photography, Event Planning, Blogging, Newspaper Production, Community Management and Online Publishing.

Key Skills

  • Writing & Copy Editing
  • Adobe Photoshop & MS Office
  • SEO & Website Analytics
  • Content Management Systems
  • Photography
  • Researching & Interviewing
  • Department Management
  • Event Planning
  • HTML
  • Community Management
  • Social Media & Blogging
  • Production & Publishing

Education

  • Public Relations, Certificate Ryerson University 2017
  • Archaeology | English | Geography, Hon. BA University of Toronto  2003

Work Experience

Town Crier (Toronto, ON)

Community Manager (2015 — Present)
Arts Reporter and Columnist
(2014 — Present)
Sports, Arts and Life Editor (2013 — 2014)

  • Research, interview and photograph subjects with great sports and entertainment stories
  • Manage three community Facebook pages and four Twitter accounts
  • Created the column, Blast Radius, researching and reporting the relevance of midtown Toronto in pop culture
  • Interview an array of people: actors, directors, musicians, politicians and sports figures
  • ACCOMPLISHMENT: Launched the Town Crier‘s three Facebook pages and three community-based Twitter accounts;

Brian Baker Media (Toronto, ON)

Owner (2009 — Present)

  • Freelance journalism, photography and copywriting (Town Crier and Urban Male Magazine)
  • Produce and manage an online portfolio, brianrbaker.com, through WordPress
  • Utilize social media, Twitter, Facebook and Google+, to ensure brand visibility
  • Monitor Google Analytics to gauge what and how people are drawn to the personal website
  • ACCOMPLISHMENT: Guest lecturer at the Black Museum: Paranormal Investigators and their role in horror films

Sun Media (Toronto, ON)

National Online (Sports) Editor (2012 — 2013)

  • Created and edited interactive visual and news content for all Sun Media websites
  • Managed workflow for Slam! Sports and various Sun sites through content management systems
  • Contributed breaking news, sports flashes and briefs for both print and online
  • Maintained social media strategy leveraging Twitter, Facebook, Storify, ScribbleLive and Google Analytics
  • ACCOMPLISHMENT: Drove thousands of visitors to Sun sites with two interactive votes: “The Ultimate Horror Villain Scrapfest” and “The Ultimate Fighting Game Battle Royale”

Town Crier (Toronto, ON)

Sports Editor (2009 — 2012)
News Editor/Reporter (2007 — 2009)

  • Interviewed various figures in midtown Toronto for news, arts, sports and life features
  • Managed the sports team, assigned stories for a small corps of sportswriters
  • Delivered two regular columns, “The Game Fixer” and “On the Beat” to the content of the paper
  • Copy-edited, proofread, and wrote headlines and cutlines through InDesign
  • ACCOMPLISHMENTS: Helped launch mytowncrier.ca website, supervised and coordinated three events of 100 guests and won the Ontario Community Newspapers Associations’ Columnist of the Year for 2011

Reed Construction Data (Markham, ON)

Staff Writer, Daily Commercial News (2006 — 2007)

  • Covered breaking news in the industrial, commercial and institutional sectors of construction
  • Photographed and edited candid photos to accompany articles
  • ACCOMPLISHMENT: Travelled across Southern Ontario to meet with trades and unions, developing a strong relationship

Torstar Digital (Toronto, ON)

Associate Editor, Toronto.com (2005 — 2006)

  • Wrote features profiling tourist destinations in Toronto for online publication
  • Aggregated information for an events calendar
  • ACCOMPLISHMENT: Helped launch Toronto.com’s new website and CMS in 2006 by beta-testing functionality

Professional Development

  • Successfully completed First Aid and CPR training through the Canadian Red Cross

Community Involvement

  • International Association of Business Communicators — Member (2014 — Present)
  • Canadian Association of Journalists — Member | Community Manager (2014 — Present)
  • Black Museum — Photographer (2013 — Present)
  • New College Mentorship Program — Mentor (2011 — Present)